Coaching for individuals. Consulting for teams and studios.
Well intentioned but accidental outcomes
Our technical systems are a constant focus. But we tend to invest far less into our leadership systems.
Frontline managers are often promoted for technical excellence; they've seen how projects ship and demonstrate their IC craft deeply. But these new lead roles often strike without preparation. When it comes to people management, we expect success without training or support. Most of us care deeply about supporting each other and the games we're investing lives into. From this, success does sometimes arrive; just powered by individual effort rather than intentional design.
Unfortunately, issues compound. Each new lead draws from personal experience; borrowing what seemed to work, avoiding some that didn't - reinventing the rest.
The organizational scaffolding to consistently grow, enable, and expect effective leaders is missing.
A few lossy patterns
When people systems are left to chance, unfortunate patterns quietly degrade performance.
New role, Old job A strong IC is tapped to lead. Their old responsibilities stay. Work funnels. Delegation stalls. Burnout lurks. The team withers.
Missing standards Leads define themselves. "Good" is a local reference. Timelines vary. Quality thresholds clash. Accountability becomes political.
Escalation collapse Escalation channels are unclear, unsafe, or nonexistent. Most issues go unraised. Some jump straight to the top. Few concerns reach a layer that can absorb or act. Frustrations grow. Risks compound.
Value misalignment Change is announced. Leads struggle to connect the reasoning to team members. Pushback surprises management. Tone missteps repeat. Trust thins. Senior talent quietly departs.
Through these patterns and others like them, performance becomes fragile.
Excellence begins to rely on heroics.
When the systems work
We don’t have to burn heroes.
Responsibilities are clear across layers. Individuals understand expectations on them, what excellence looks like, and what their leaders are responsible for.
Vision and direction travel. Individuals connect their work to key goals. Decisions made in isolation align with the whole.
Trust forms where intent and capability align. Risks surface early. Decisions gain support.
Knowledge spreads. People grow. Velocity follows.
Background
More than fifteen years shipping complex, successful projects (Red Dead Redemption, Grand Theft Auto, Call of Duty)
A decade of coaching and mentoring engineers and emerging leaders
Years diagnosing and designing for durable performance from inside and alongside large teams
Committed to leaving the industry better than I found it
Quotes
I want to highlight Rob's passion for driving change and making everything he touches a better place. He never stops thinking about 'what can be better' and 'how do we get there' while always putting supporting people above all else.
- TT
Rob brings an amazing combination of passionate creative energy with serious technical skill. I always knew that when I brought a problem, he wouldn't just solve it, he'd plus it in an exciting way.
- SP
Robert is a mentor among mentors. As an engineering mentor myself, I *always* still have more to learn from Robert. His insight into engineering, the industry, leadership, and what good organizations look like is always illuminating and valuable.
- MP
Thank you for your advice and perspective on transitioning roles! You’re very calm and grounding, bringing clarity when I was nervous.
- SO
One of the best people you can have on a team to foster the growth of others.
- GG
Carries a valuable combination, bringing both technical solutions and interpersonal acumen.
- EG
My first introduction to the games industry, and for that I am thankful. His ability to be relatable yet technical, serious yet welcoming, hard working but relaxed - it is truly unprecedented.
- AM
A great engineer, leader, mentor, and a friend to have on our team. I loved the whole time I spent working under his leadership.
- SK
Walk with me
Coaching (1:1)
Friendly, practical 1:1 for developing students, engineers, and new or aspiring leads/managers.
Technical/Design/Production challenges
Role transitions
Hard conversations & expectations
Resume/Interview prep
You'll be surprised how much you're able to help yourself. Let's figure it out!